Anna Campbell is a renowned Australian designer celebrated for creating uniquely exquisite, handcrafted bridal gowns and accessories adorned with breathtaking embellishments, hand-designed laces and luxurious fabrications.
Made for the relaxed, modern-romantic bride who is drawn to feminine, effortless and decadently detailed style; each design proudly embodies Anna Campbell's unmistakable signature style and fusion of new-age romance meets dreamy elegance.
OUR story
Established in 2007 at 19 years old, Anna embarked on a mission to redefine the bridal landscape by providing brides with a refreshing and unique take on traditional bridal looks.
In an industry of predominantly heavy and predictable gowns, Anna offered something truly unique and special – gowns that felt light yet adorned with unrivaled sparkle, modern yet timeless in beauty. This breathed new life into the bridal fashion scene, providing brides a space to finally feel free and uniquely themselves.
OUR DESIGNS
At their essence, Anna Campbell's gowns exude uniqueness. The blend of soft feminine details with striking and bold accents, is intricately integrated into Anna's distinctive style.
Within each collection, you'll find shimmering hand-embellishments, custom-made laces, and ethereal silks, upon modern silhouettes. Crafted for the contemporary bride in search of something truly exceptional that she feels incredibly beautiful, radiant, but most of all like herself in.
OUR QUALITy
Driven by a profound commitment to quality and sustainability, every Anna Campbell gown is meticulously designed and handcrafted in our Melbourne studio by our devoted team of skilled artisans. Our dedication to achieving the highest level of hand-made quality ensures that your entire bridal journey is unforgettable.
OUR SERVICE
Anna Campbell takes pride in providing outstanding, intimate, and personalised service to our brides at every interaction. We believe that each bride should enjoy an unforgettable bridal experience from beginning to end. That's why we adopt a comprehensive approach, with Anna Campbell supporting you at every stage of the journey.
Whether it's the initial consultation at our Flagship Melbourne boutique, where you collaborate one-on-one with our experienced bridal stylists, or our all-inclusive alterations service, ensuring your gown is tailored flawlessly to you, Anna Campbell is dedicated to being there for our brides at every pivotal step of the way.
OUR ETHOS
Anna is dedicated to designing and producing our gowns with sustainability, inclusivity, and ethics front of mind.
In 2019 Anna Founded “Silk and Stitch” a fabric company selling luxury dead-stock fabrics and off-cuts with the mission to make the Australian Fashion industry more sustainable. It is through the partnership of Silk and Stitch and Upparel, that Anna Campbell is proud that all excess fabrics and off-cuts produced from Anna Campbell garments are recycled or on-sold – landfill free.
In alignment with our commitment to sustainability, we opt for a made-to-order production model instead of bulk manufacturing, minimizing excess wastage. At the end of each season, surplus samples are either sold through our sample sale collections or donated to 'Brides for a Cause,' a non-profit dedicated to reselling gowns to raise funds for women-specific charities.
As a proudly Australian-founded, owned, designed, and made company, we maintain complete control over the production process, ensuring quality while simultaneously supporting local jobs and the economy. Our commitment extends to providing excellent working conditions for our female-led in-house team, reinforcing our focus on being an employer dedicated to uplifting women.