Happy Earth Day

Since its beginning, we have always believed in creating gowns that not only make our brides look and feel amazing but also align with our core values of sustainability, inclusivity, and ethics. As we celebrate this year's Earth Day, we are reminded of our responsibility to protect and preserve our planet for future generations.

This is why we have embarked on a journey of constant innovation and initiative, committed to making a positive impact on our world. Join us as we explore the ways in which Anna Campbell is working towards a more sustainable and ethical future.

Locally made

We are passionate about creating wedding gowns that are not only breathtakingly beautiful but also made with the utmost care and consideration. Every gown is uniquely designed and intricately crafted in our Melbourne studio, where we have complete control over the quality of our products and the working conditions of our team. Our raw materials, including our signature laces and embellishments, are designed in-house and sourced from trusted suppliers with whom we have long-standing relationships. Our commitment to ethical standards means that we take every step to ensure that our materials are responsibly sourced and our team is treated with the respect and fairness they deserve. By keeping it local, we are able to offer our brides a truly personalized and dreamy experience, with each gown made with love right here in Melbourne.

Our people

Our team is at the heart of everything we do. Comprised mostly of women, we take great pride in the fact that our team represents a diverse range of ages, languages, cultural backgrounds, and skill sets. Our shared love for creation and commitment to setting the standard in Australian-made modern luxury bridal unites us. We believe in empowering our team members to grow and develop both personally and professionally while fostering a sense of community and belonging within our workplace. Our team's talent, passion, and dedication are the driving force behind our success, and we are grateful for it. Together, we are committed to creating gowns that showcase our values of inclusivity, sustainability, and ethics while celebrating the beauty and uniqueness of each bride.

Recycling and Upcycling

We're proud to say that we don't waste a single piece of fabric or place anything in landfills. Instead, we carefully sort all off-cut materials for re-cutting and repurposing. We believe that every piece of fabric deserves a chance to be transformed into something beautiful. So, we pack and sell off-cut boxes for Silk & Stitch or send them to Upparel textile recycling, where they're given new life. We're committed to taking small, but meaningful, steps towards a brighter future, one where we can create stunning gowns without harming the planet.

Made to order

Each dress is crafted especially for our brides, which means that we aren't mass-manufacturing gowns. This approach allows us to focus on quality, attention to detail, and personalized service, resulting in gowns that are truly one-of-a-kind. In cases where we have excess showroom or design samples, we don't let them go to waste. We either sell them through sample sales, donate them to 'Brides for a Cause,' a non-profit organization that collects and resells wedding dresses to raise funds for charity, or repurpose them into new designs. We believe that every gown has its own story and should be treasured for years to come, and we're committed to ensuring that our practices reflect that.

We believe in our small, consistent actions, we can make a difference. Our journey to create wedding gowns that are beautiful, sustainable, and ethical is ongoing, but we are committed to making a positive impact on our planet and the people around us. From our made-to-order production model to our zero-waste commitment, we aim to inspire change in the bridal industry and beyond. We welcome your support and ideas as we strive towards a world filled with beauty, kindness, and love. Together, let's make our world a dreamy and sustainable place.