Behind the Scenes: “Bloom” Campaign
As we gear up for the much-anticipated launch of our newest collection, "Bloom," this August, it's time to peel back the curtain and reveal the raw reality behind the glitz and glamour of the campaign.
"Bloom," eight months in the making, began like any other collection. It started with an idea, a draft, a sketch, then sourcing and designing laces and embellishments, followed by countless rounds of edits, sampling, and fittings. The real magic happens behind the scenes, as we meticulously prepare for our campaign shoot.
As glamorous as being on set at a campaign shoot may sound, the reality involves long days of preparation. From sourcing the perfect space that resonates with the essence of the collection to assembling the dream team of photographers, videographers, models, and hair and makeup artists, it's a creative search to find those who will bring our vision to life.
"Shoot day is my favorite! Despite the stress and high intensity, it's a celebration of all our hard work. Seeing our pieces take center stage, showcasing their magic, feels just like walking down the aisle. The anticipation is palpable, but nothing compares to the joy of the present moment." says Anna.
And then come the logistics. Flights, catering, luggage – do you have any idea how much 14 bridal looks weigh?! Plus a few extras, of course. Organizing accommodation for the creative teams and coordinating schedules becomes a juggling act.
Once on set, there's no time for indecision. Every minute is meticulously planned out…
Once on set, there's no time for indecision. Every minute is meticulously planned out, from early morning hair and makeup sessions to chasing the first light of the day to capture the most romantic shots. But fear not, we always make sure to have a steady supply of coffee on hand – it's essential!
And then it's showtime! Dress by dress, veil by veil, we painstakingly capture every detail to ensure we showcase the most mesmerizing images. Front, back, close-up – nothing is overlooked. The non-glamorous side? Hand warmers to fight the cold weather, painstakingly steaming each look to ensure the fabrics fall perfectly, and lugging heavy gowns around the set.
In today's digital age, stunning images and videos are just the beginning. We also ensure our social media channels are buzzing with behind-the-scenes sneak peeks, from IG stories to TikTok.
So there you have it – the reality behind a campaign shoot day. Creating a bridal collection is a labor of love, from the initial concept to the final photoshoot. But when we see the end result – those breathtaking images that capture the essence of "Bloom" – it's all worth it.
We can't wait to share our latest masterpiece with you all.
Stay tuned for the big reveal!
Anna xx