Stockist under the spotlight š
lauren francis bridal š
WIMBORNE, MINSTER, ENGLAND
I wore an Anna Campbell wedding dress on my wedding day & I can hand on heart say itās because i adore the concept and aesthetic of the brand. Anna Campbell epitomises relaxed luxury.
- LAUREN
Photography: @melissameganphotography
Tell us a little about your bridal boutique -
I still have to pinch myself that I own a bridal boutique... I come from a seamstress background & LFB was dreamt up to be a small intimate boutique that offered an exclusive range of dresses that you couldnt find in typical boutiques. Little did I know how quickly the store would take off and how much our clients would love the experience. We have the most incredible team and most beautiful space. You only need to step through our doors to feel the love and passion for what we do.
Where does your passion for bridal come from?
Alongside my genuine obsession with wedding dresses and the industry, I have always been a really sentimental person & wanted to have a career where I left a lasting impression.
With each brideās wedding dress journey, from the initial consultation, through fittings, to the day that she wears her dress, we are lucky enough to guide and influence throughout this process and in turn we form a very small part of that personās love story and history.
People talk about their wedding day and wedding dress far beyond the day and it is so symbolic & our team adore being part of something so special.
We are built on a real passion for the industry and our mission is and always will be to ensure our clients have the most beautiful experience in finding and wearing their wedding dress. - lauren
Photography: @melissameganphotography
Doās and Donāts when shopping for your bridal look?
Doās:
Your research. Every boutique offers a different style and to ensure you have the most success we recommend you do a little digging on the boutique and their designers to make sure they are a good fit and match your bridal vibe.
Donāts:
Bring too many guests. The experience can be overwhelming for brides and too many opinions can cause confusion. It's important to include those closest to you and who's feedback you value the most. Afterall, how often do you ask 8 people for advice before spoiling yourself with something beautiful. We also love the feeling brides get doing their 'first look' for bridesmaids and friends on the day.
You will never regret choosing the dress that your gut tells you you love, there's a special feeling being in the one [ā¦] Sometimes you can't explain why the dress is your dress, it just is. - Lauren
Tell us about the experience at your bridal boutique?
We are built on a real passion for the industry and our mission is and always will be to ensure our clients have the most beautiful experience in finding and wearing their wedding dress. It is such a privilege to be able to support brides through such a special journey.
We are known for our relaxed, intimate space giving that warm feeling for our brides and guests to feel like they are shopping with friends. As soon as you enter our bridal suite you are met with a calm, welcoming aesthetic with scented candles to die for. Our team adore all things bridal, and with us all being seamstresses or trained by seamstresses our attention to detail is what helps us give our brides the ultimate shopping experience.
What drew you to the Anna Campbell brand?
I wore an Anna Campbell wedding dress on my wedding day & I can hand on heart say itās because i adore the concept and aesthetic of the brand. Anna Campbell epitomises relaxed luxury. I wanted to wear a dress that was unique (you canāt find everywhere) & that was beautifully crafted from incredible, sustainable materials. As soon as I opened the boutique I knew we had to share their beautiful dresses on our rails.
Photography: @melissameganphotography
Which Anna Campbell gown is your favourite?
This is a very hard question and our entire team has different answers. I think some of the dresses coming in the new Bloom collection are our favourite yet, but you will forever hear our team talk about the Dove dress at the moment. She is stunning!
What would you say is the best part about working in bridal?
The brides! We are so lucky we get to meet incredible, lovely women every single day. We also love seeing our brides go through that entire journey from initial consultation all the way through to their final fitting with the seamstress. Getting to see their whole bridal look come together and finding out all their plans for the big day! Seeing girls fall in love with their dream dress and in some cases falling back in love with themselves in the process is an absolute honour.
A piece of advice for the bride to be.
You will never regret choosing the dress that your gut tells you you love, there's a special feeling being in the one. You may be surprised by the dress you fall in love with, don't let the fact something is different or outside your comfort zone hold you back. Sometimes you can't explain why the dress is your dress, it just is. <3
Photography: @melissameganphotography
